Role
Type design, graphic design
Tools
Glyphs, InDesign, Illustrator
Timeline
4 weeks
Overview
Typography plays a crucial role in shaping the visual landscape of communication, guiding the viewer's eye and eliciting emotions. As the cornerstone of design, well-crafted typography can elevate the aesthetics and impact of any creative work. This typography project embraces this philosophy by focusing on the creation of a unique and visually engaging display serif font. The typeface, designed to enhance the visual appeal of various applications such as posters, packaging, and digital media, showcases the designer's dedication to learning this difficult craft. Through a comprehensive design process, the project demonstrates the journey from initial research and hand-drawn lettering to refinement, testing, and finalization.
Challenge
Develop a distinctive display serif font that stands out in the market and offers versatility and legibility across different design contexts. Follow a structured design process to create a cohesive and visually appealing typeface without prior experience with type design, nor familiarity with the software.
Type Book
Poster with first iteration of the type.